It has been more than a hundred years since Horace Mann wrote the words, "Education...beyond all other devices of human origin, is a great equalizer of conditions of men". When Horace wrote those words, being educated set a person apart from the masses. Today, everyone is provided with K-12 education and education alone is not enough for success. The reason is success requires much more than what is taught in school.

Each child has the ability to make their own success. Filled with colorful illustrations, this invaluable guide helps you discover:

Does practice really make perfect?

Do good things come to those who wait?

Does winning actually matter?

How the average student can be highly successful.

How the game changes after the diploma.

Inspired by her experiences with her own daughters in school and her work with start-up companies and entrepreneurs, Cynthia Kocialski realized that many young adults graduate completely unaware of a new playing field that no one has bothered to tell them about - and that is not always predicated by superior grades or talents.

Practical insights for entrepreneurs on how to go from an idea to starting a new business

Startup from the Ground Up by Cynthia Kocialski gives commonsense and actionable advice to entrepreneurs for building a thriving business from nothing but an idea. In this invaluable guide, you'll discover:

 Why it's not enough just to have a great product

 How to build a team and keep them, and why a team is more than founders and employees

 How to take a product concept and turn it into a full-fledged successful business

 Why it is so important to start marketing your product as early as possible

 How to get customers to speak with you and how to interact better with them

 When seeking outside funding, what investors will be looking for and how to understand and entice them

Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product- this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert's vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning.